Our Story

Sloppy Joe Essential Clothing is the UK’s ultimate smart-casual brand. Designed by Jackie Harris in London, the company has been established since 1993 and is entirely manufactured in the UK using eco-friendly dyes and
100% Organic Cotton.

The Sloppy Joe story began 25 years ago when previously globe-trotting fashion buyer / designer Jackie Harris decided to launch her own homegrown fashion brand. Sloppy Joe Clothing was created with what Jackie wanted to wear herself in mind – effortlessly cool clothing, fabulous oversize sweatshirts, great quality, eco-friendly, easy and stylish to wear (and launder). Discarding common Pantone colours from the mix, the range was to be available in stunning, new, bespoke Sloppy Joe colours created by Jackie, which alternated
throughout the year.

Very quickly in the 1990s the Sloppy Joe sweatshirt was established as a cut above the rest; the quality of a Sloppy Joe is second-to-none and in no time this cool, baggy sweatshirt was a wardrobe must-have across the UK and soon further afield.


Sloppy Joe Muses instagram L-R: Alice, Monica Galleti - Celebrity Chef / Tv Presenter, Daisy Ridley - Hollywood Actress, Emma 

Sloppy Joe rose to stardom during the 90s on receiving a very special Royal ‘seal of approval’ when the late Princess Diana was photographed by the paparazzi on numerous occasions wearing various Sloppy Joe sweatshirts from the collection. Twinning her oversize Sloppy Joe with designer handbags and sunglasses for the gym, the result was the ultimate in must-have Sloppy Joe chic.

Over the past 25 years the Sloppy Joe sweatshirt has established itself as timelessly on-trend; as sweatshirts purchased in the 90s mature gracefully to vintage, the next generation of stylish millennials have now joined the Sloppy Joe Tribe.

Want to be part of our story? Tag us on social media wearing your Sloppy Joe #SloppyJoeClothing #SloppyJoeSweatshirt